Thursday, 6 October 2016
Music Video - Draft Ideas
This is a draft for the ideas of our music video. The concept of the video is to illustrate the lyrics. The rapper is speaking to himself through a camera. This is meant to show that he is disturbed, angered and somewhat depressed.
The title at the beginning (Yonkers) shows the name of the song we could possibly be doing by this artist. The other on screen titles show some of the words which the second character of the song is saying (this character is meant to be the disturbed voice who is 'controlling' the main rapper).
Our main focus on the music video will be with the editing. The editing is crucial to represent the entire theme of the song, and to ensure that not only it goes to beat, but that the music is in sync with it all. The cinematography also plays a huge role in the music video as not only do we have to focus in on the rapper, but focus in and out of the camera to show the view he would see if he saw himself. This is difficult and our draft doesn't quite represent the idea's just yet.
The music video will be primarily black and white, with some special effects, overlays and certain colors which will appear unedited. This is to make points of interest visible to the viewer and to give the 'darkness' of the narrative much more of a meaning.
Our places of shooting the video and costumes are still being decided so this draft does not entirely represent the mise-en-scene which will be shown in our official music video.
Tuesday, 4 October 2016
Lip Syncing-Yonkers
I believe that there was a certain bit of the lip syncing that went very well. This was at the beginning of the video till about half way. This was because Kelechi had learnt this bit very well and new it off by heart.
For the bits that didn't go well was when Kelechi tried to pronounce "Rapping as I'm mocking deaf rock stars" This is because the song was very fast paced at that point which meant the words were very hard to pronounce. Tyler the creator is also American which means Kelechi had to pronounce the words slightly differently to make sure that the lip syncing was spot on.
Lip Syncing - Yonkers
Here is the lip syncing Kelechi did for our possible song choice. I did 3 different styles of editing to represent the song. I believe the lip syncing went well in the video, however a few parts towards the end were slightly off or hard to see. I have learnt that with lip syncing you have to be quite 'aggressive' when doing it to make it look like you're actually rapping / singing the song. From this experience I have found out that lip syncing can be fairly difficult and can take a few times to get it spot on, and you have to stay focused in order to make sure that the whole performance is smooth
Active Audience Theory
In our music video, the form of information is through the lyrics. The lyrics represent a distraught young man who is suffering from a personality disorder.
If our audience were going to consume our product for entertainment then we would use editing techniques which would bring in the viewer and help display the narrative of the song. The editing will be slick, fast and to illustrate the songs meaning.
If our audience were going to consume our product for escapism then we would use distinctive, eerie and isolated locations that best represent the song and the artist in the video, and allow the audience to immerse themselves in a different world.
If our audience were going to consume our product for personal identity then we would show this through representing the artist in a distraught way. This will be represented through the way he is dressed and acts, and the lyrics he raps which talk about himself through two identities.
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