Rihanna - Good Girl Gone Bad

Analysis of A$AP Rocky - Peso

Raw Footage (Music Video)

Here is some of the raw footage from the first shoot of our music video. In these segments you can see that we filmed Kelechi rapping in front of a black curtain. In the process of editing, we increased the contrast to ensure that the curtains are not visible, giving the effect that the rapper is segregated from the real world. In the second verse, the music video is going to open up and a costume change will come into effect.

In Depth Analysis of Music Video

Bruno mars grenade from Kelechi Okorie

Case Studies of Iconic Directors

Iconic director- Simon Cahn from Kelechi Okorie

Case Studies of Iconic Directors

Mark Romanek

Mark Romanek is a three time major grammy award winning American director. He has performed extremely well many times within the music videos which he has created. The most symbolic and iconic music video was a cover of the song "Hurt", this was sung by Johnny Cash who was a big musician to be working with Mark. This was the last music video that Johnny ever did. Knowing this, Mark created what seemed to be a very simple but effective video that had a lot of personal meaning to it. The video was up for 6 nominations in the 2002 MTV music video awards and managed to win best Cinematography. In 2004, after directing Jay-Z's 99 problems music video, Mark won best director, just one of the 4 wins in which the video succeeded in. Mark Romanek has won 19 MTV awards and i believe he is great at what he does.

Below shoes a screenshot of all the music videos that Mark directed. He has directed some famous musicians show below such as Madonna, Michael Jackson, Red hot chilli peppers and Taylor Swift. This shows that people do respect him and his work because of the names that he's worked with and how well those music videos came out.

Music Video - Draft Ideas

This is a draft for the ideas of our music video. The concept of the video is to illustrate the lyrics. The rapper is speaking to himself through a camera. This is meant to show that he is disturbed, angered and somewhat depressed.

The title at the beginning (Yonkers) shows the name of the song we could possibly be doing by this artist. The other on screen titles show some of the words which the second character of the song is saying (this character is meant to be the disturbed voice who is 'controlling' the main rapper).

Our main focus on the music video will be with the editing. The editing is crucial to represent the entire theme of the song, and to ensure that not only it goes to beat, but that the music is in sync with it all. The cinematography also plays a huge role in the music video as not only do we have to focus in on the rapper, but focus in and out of the camera to show the view he would see if he saw himself. This is difficult and our draft doesn't quite represent the idea's just yet.

The music video will be primarily black and white, with some special effects, overlays and certain colors which will appear unedited. This is to make points of interest visible to the viewer and to give the 'darkness' of the narrative much more of a meaning.

Our places of shooting the video and costumes are still being decided so this draft does not entirely represent the mise-en-scene which will be  shown in our official music video.

Technical Conventions