Vloggers Promoting Music

1. The vloggers are promoting music by creating awareness for the artist. They are doing this by simply reacting to the song and by giving their final verdict afterwards. At the end of the video, the You Tuber tells its subscribers to go out and listen to the track. This is promoting music for the artist because if the subscribers like they song, they may buy it. The amount of purchases creates more awareness therefore even more people will also be interested in the song. The subscribers can also share the vloggers video which will promote the song even more. This is because more eyes will see the songs by the artist which will make the song even bigger. The You tuber even tells their subscribers to go to the comment section below the video so they can also review it themselves and discuss it with other people. People who are not subscribed to the You tuber can also view the video and the comments so if there are good reviews in the comment section, other viewers will go check the song out as they don’t want to miss out. The Vlogger is promoting rap music which is the same genre we are using in our music video. Rap is a very popular music genre and a huge number of people adore it for many different reasons.
   It involves intense permutation and combination of placements of words and rhyming phrases/words within and outside the sentence. All the rappers are extremely entertaining poets and sometimes their lyrics are taken directly out of their life, upbringings and the people around them. It’s much more personal than any other music genre therefore people can connect and relate to it. You can see the picture coming out of it. In most of the cases you can see the society they grew up in. When people listen to that, they unconsciously find a little piece of themselves in that person, which makes them come back and listen to his words even closer and more attentively. Because of these reasons it is very easy for vloggers to discuss and breakdown than other genres of music. The Rap industry is continuing to evolve therefore fans of the genre will be interested to see how we interpreted the lyrics for the Rap song “Yonkers” in our music video. Because Rap is such a big genre of music, a lot of people will be intrigued to see what ideas we have for our music video.

Pros:

1. Vlogs on YouTube are very popular as they are more personal. Normally no editing is involved so you can capture the personality of the You tuber.
2. YouTube is easily accessible so anyone can view the vlog and hear the music
3. You can share Vlogs on different websites so more people can view the video
4. You can talk about the music in a more personal way while the songs are playing
5. It’s interesting to see other people’s views on music
   
   
   Cons:

1. It may be boring for some people to watch other people reacting to music
2. People may just go straight to critically acclaimed reviewers as their opinion matters more than normal people on youtube doing vlogs. They also have more experience and expertise when it comes to reviewing music

2) 5 strategies the Rap group "Young Money Cash Money" have used to promote their music are the following:

Clothing- Our target audience are young adult’s therefore clothing merchandise will appeal to the young audience. This will promote the song/album as many people will be wearing it. The clothing has words written on it that either promote the albums/songs or the record label.

YouTube- YouTube is easily accessible therefore everyone can view the channel which consists of all their music.

Cash money records- the parent organisation is Universal music group and that is one of the best in the world therefore just by having this, there music will have a lot of awareness.

Twitter- Many young people use this social media website therefore they will keep up with the latest updates on the band.

Facebook- This is a social media website that most people use so they can create awareness with this by writing updates about their latest work, sharing their music on there and live stream.

Instagram is another strategy to promote music as they can upload videos and pictures of their work. They can also vlog on YouTube and keep their fans up to date with what they are working on.